
EXPERIENCES
EXPERIENCES is a new way of innovating at the airport: starting with real-world needs to develop useful solutions, test them and measure their impact before deciding whether to roll them out.
Technology can be part of the solution, but it is never an end in itself. Innovation can improve the way things are used, rethink the way things are done, preserve resources or create entirely new experiences.
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Our purpose
Our goal is to create new customer experiences that bring our casual travel positioning to life.
How do we achieve this? By starting with real-world pain points and working with startups to find useful solutions.
Innovation isn’t always about technology.
Innovation doesn’t start with technology. It starts with ideas and needs. It can draw inspiration from nature, protect biodiversity or help preserve our resources.
Innovation means testing.
We test. We measure. We decide. Test and learn is part of our approach: if a solution doesn’t work, we acknowledge it, learn from it and move on to the next idea.
Innovation is a shared journey.
It’s a collective experience: our employees identify challenges on the ground, passengers experience the solutions, and startups work with us to develop them.

OUR APPROACH
We test. We measure. We decide.
#1
🔍 OBSERVE
#2
💡 IMAGINE
#3
🔄 EXPERIMENT
#4
⏱️ MEASURE
#5
🔊 DEPLOY
A collective ambition
- EXPERIENCES brings together three driving forces:
- It’s a collective experience: our employees identify challenges on the ground, passengers experience the solutions, and startups work with us to develop them.
Our employees
know the realities on the ground and understand its needs.
Our Innovation Catalysts
identify opportunities and help bring projects to life.
Startups and partners
bring fresh solutions and new perspectives.
EXPERIENCES
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Experience Initiative
Our approach
OUR INNOVATIONS
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Our Innovations
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INNOVATION CATALYSTS
Meet our Innovation
Catalysts
Get to know the co-creators
STARTUPS
Get to know more about the
startup challenge
Discover the startup challenge