With its new identity, Marseille Provence Airport is starting a new chapter. More than just a change of logo, it is a profound transformation: a redesigned look, a revamped experience, and a brand that places people and the region at the heart of the journey.

‘Since we passed the ten million passenger mark, we belong to a different category of airports,’ explains Thomas Busser, Director of Communications and Marketing. "Our references have changed, as have our ambitions. "
 

This evolution embodies a bright and grounded brand, faithful to its history but driven by new energy. With its slogan, ‘From here, the world shines,’ the airport affirms its vision: to connect Provence with the international community, combining the present and the future. An identity inspired by the Mediterranean—human, fluid, and welcoming.
 

A collective and embodied creation
 

For Aude Legré (Rebellion agency), who oversaw the redesign, the process was never just an exercise in style. “What struck us was the strength of the sense of belonging. The more the discussions progressed, the more everyone said: “here, it's not the same”.”

Workshops conducted with airport employees and users revealed a common desire: to create a brand that reflects the region and the people who bring it to life. ‘We didn't want to simply redesign a logo, but to give the airport a human, sincere face that reflects its region,’ she adds.

Working with Rebellion has resulted in a harmonised visual universe: a palette of blues and ochres, typography inspired by old flight signs, and luminous iconography.
 

A fluid and lively logo

Composed of soft, evolving shapes, the logo expresses the fluidity and openness that characterise Marseille Provence. Its lines reflect the meeting of sky, sea and light, a nod to the Mediterranean horizon. For Aude, this symbol ‘had to breathe, be alive,’ reflecting a place in constant transformation. As Thomas Busser sums it up, ‘it's like a bayadère* caught in the Mistral wind’ — a poetic way of expressing the continuity between the old and the new.

This shift had already begun with the modernisation of Terminal 1, designed to combine light, sustainability and local roots. The care taken in selecting regional brands and retailers, offering locally inspired cuisine and cultural events reflects the same ambition: to make the airport a place to live, not just pass through, where every experience evokes Provence while inviting travellers to explore.

Casual Travel: a new art of travelling

The concept of Casual Travel gives full meaning to this transformation. ‘We will be the first airport to develop what is known as casual travel: a way of travelling, a state of mind that reassures travellers that travelling does not have to be stressful,’ explains Julien Coffinier, President of the Board of Directors.

Designed to be a smooth and relaxing experience, this approach is embodied in simplified routes, bright and natural atmospheres, and a focus on local offerings. It invites visitors to slow down, savour the moment, and rediscover a sense of serenity while travelling.

For Aude, it reflects ‘another way of living and being in the world’ that is unique to Provence: spontaneous, authentic and human. She also highlights the changing relationship with place: ‘Today, we claim our attachment to a place. Here, the airport becomes a landmark that we are proud to share.’
‘It's not about standardising people, but celebrating their individuality: it's about saying “be yourself”,’ concludes Thomas Busser.

Combining design, hospitality and emotion, this new identity shines with accuracy: sunny and human, it makes travel a sensory experience, where everyone rediscovers both the thrill of departure and an attachment to the place from which they are flying.

*The previous logo of Marseille Provence Airport featured a bayadère pattern, characterised by multicoloured horizontal stripes of varying widths.